One of the things that I always loved about American Horror Story has been the advertising strategy that they have taken when promoting a new season of the show. They use short, concise and progressively weird clips to build momentum towards the shows premiere. Couple those clips with the weird ass music of the show and the creepy factor gets dialed up to 20... And for season 3, Coven, things are no different. First off, they chose one of the greatest songs ever (House of the Rising Son by The Animals) and re-record in a slow downed fashion with a sultry chick singer. Than they set the story in New Orleans. Then they rally up a varying number of women to be part of said Coven, ranging from series vets like Taissa Farmiga, Jamie Brewer, and Jessica Lange. Then you add in new cast members like Kathy Bates, Angela Bassett, Emma Roberts and Gabourey Sidibe to the mix. I mean, can you really have a more talented and diverse cast of ladies on board? To finish off the promotional masterpieces they come up with 30 second shorts that are weirder and weirder than the actual show itself, which is no small feat. The result? We wait in anticipation for the series premiere on October 9th! Check out all the released shorts after the jump and get ready for AHS: Coven.... because its coming whether you like it or not.
Pins & Needles: