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June 5, 2012

The X Games: The Takeover Trailer

The X Games are no longer small potatoes... these alternative 'Olympics' have probably eclipsed the traditional Olympics in terms of youth viewers and its appeal is far reaching. That leads ESPN, the host channel, to spend a boatload of cash on the promotion for the event every year. This years Summer X Games have a very cool TV spot airing called 'The Takeover' which features some cool animation and the athletes (dirt bikers, skateboarders, etc) doing their thing. It is pretty awesome. A dope commercial for a dope event. Check out the full video after the jump....

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