'The Lord of the Crumbs' - A Hobbit x Sesame Street Collaboration

Sesame Street has been educating and entertaining children for over 40+ years, and the way they stay relevant is by taking the pulse of what is popular in the world and relating it to the children they are targeting with their programming. They have done so for years, and continue to do so in epic fashion. In honor of the upcoming release of The Hobbit 2: The Desolation of Smaug, Cookie Monster takes a trip to Middle Earth in The Lord of the Crumbs! Check out this awesome collaboration video that features Gandalf, Galadriel, and many other familiar facets of J. R. R. Tolkien's epic adventure. Sesame Street keeps it going once again... enjoy!

Fly Smaug Airlines... Wait, What?

There are cross promotions, and then there are killer CROSS PROMOTIONS. This falls into the latter. The main airlines of New Zealand, New Zealand Air, has decided to deck out their planes with full size decals of the legendary Smaug the dragon in lieu of the upcoming Hobbit 2: The Desolation of Smaug movie release. The role that the country and its magnificent landscape has played in Peter Jackson's Lord of the Rings trilogy and the first Hobbit film is immeasurable, and it helps that the side of a 747 provides a nice canvas for promotional material that comes in the size of a monstrous dragon! Very innovative thinking, and a great tie in to what is sure to be one of the biggest movies of the year. The Hobbit 2: The Desolation of Smaug hits theaters on Dec 25th... check out a really cool promo video from New Zealand Air and it's newest wing man (see what I did there... wink) after the jump...