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February 9, 2012

Ok Go & Chevy Team Up To Produce One Of The Most original Music Videos Ever!!!

The guys from OK Go made their careers on gimicky videos that highlight tons of physical stunts and are super fucking cool to watch. I will never forget seeing their "Here It Goes Again" video for the fist time and watching it with my mouth open wondering how the fuck these guys weren't cracking their heads open. You may not like their music, but to say they don't make innovative videos is just crazy. Now the guys have teamed up with Chevy to use their new compact car the Sonic to play their instruments for the new song "Needing/Getting". yeah, I said that right. They use a car to play the instruments. Are these guys fucking serious? Click after the jump and see the synopsis of the video, the video itself, and a making of featurette of this insane musical arrangement...

Here is the synoposis:
 "The new music video from OK Go, made in partnership with Chevrolet. OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they'd play the right note no matter where they were struck. For more information and to download the studio version of the song for free, visit and Many thanks to Chevy for believing in and supporting such an insane and ambitious project, and to Gretsch for providing the guitars and amps."

And now here is the video:

And here is the making of video:

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