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June 3, 2014

How To Ride Your DinoBot... Now This Is How You Promote A Movie/Toy Tie In!!!

Transformers: Age of Extinction is almost upon us (It comes out June 27th) and Hasbro is ramping up its promotion to maximize the connection between the film and toys they have coming out based on the film's characters. If 'Age of Extinction' isn't a big enough clue as to which Transformers will see, these short promo videos will definitely due the trick. We are getting a huge heaping help of the DinoBots... and in a clever nod to 'How To Train You Dragon' we get 'How To Ride Your DinoBot', which feature a frustrated Bumble Bee looking to ride his DinoBot buddy Swoop... but he can't seem to get it done! Chapter 2 sees Optimus trying to ride Grimlock, and he ends up with another method of traveling! And the third episode has Slag teaching the Transformers how to use the weapons available to them. Enjoy the clips after the jump... lets just hope that Transformers: Age of Extinction is half as good as this!

Episode 1:

Episode 2:

Episode 3:

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